MERLIN MACDONALD
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Online is where I've taken my entrepreneurial drive. Having developed a number of successful small businesses in the real world * for over 30 years, now I help other ethical businesses and non-profits flourish in this crucial space of messaging, community and promotion. I can see the supply and demand pressure of every keyword market on the Internet. That gives me an endless stream of ideas about how you might approach the ones in your niche. My specialty is driving traffic to sites and having excellent content ready once it arrives. As a writer and photographer, I know that it's all about relevant, information-dense content that fascinates a visitor, and the right offer compels them to take action.
* green homebuilder, jewelry designer/handcrafter/marketer, chimney sweep & rebuilder, environmental contractor, open market trader, granola baker, natural chef, solar salesman, large event vendor
Portfolio
- Devi Jewels - A unique site for a handcrafted jewelry company. Conception and execution of company vision, business model, and design of jewelry collections. This is a company I founded in 2004 and own. Uniquely artistic website, widget e-commerce shopping cart, branching SMO presence, created with Sadhana Johnna Strange. All sales/article/blog/product copy, and product/model photography. Content architecture, integration of Flash, contact modules, affiliate program.
- Hickory Nut Forest - content architecture and navigation structure, extensive keyword research and mapping, client communications, consult on website concept and attention flow
- Radha Krishna Temple - site vision with web designer and client, extensive content creation, outside content research, content architecture, development of rich media channels and membership program which are central to the temple's growth and web presence
- Sandy Clinic - Complete web presence, including concept, interviews to generate extensive unique text content, photos, art direction, integration with existing medical practice